Who WE ARE
THE RETAIL TRANSFORMATION SPECIALISTS
At Anchor & Arc, we combine strategic expertise and creative brilliance to transform retailers and consumer brands. Founded by retail and consumer goods veterans Tobin Anderson and Danielle Jamison, we've shaped hundreds of successful brands and products across the retail landscape.
We believe exceptional retail experiences require artfully blending strategic foresight, analytical rigor and creative vision. Our approach delivers solutions that are strategically sound, visually stunning, and financially fulfilling.
What sets us apart is our comprehensive understanding of the entire retail ecosystem; knowing how every initiative must seamlessly work cross-functionally—from brand creation to in-store execution. We provide more than great innovative ideas and advice ; we create holistic tangible solutions that drive transformational results.
Anchor & Arc PRINCIPALS
TOBIN ANDERSON
Strategic Chops
Retail Savvy
Next Innovation
Tobin offers Start-up, Specialty and Big Box Expertise
•Brand + Merchandising Strategy and Execution
•Product Innovation and Assortment Optimization
•Consumer Behavior Insights
•Process Optimization and Team Structure
Leadership Positions
Bath & Body Works (SVP)
Luxottica/Lens Crafters (SVP)
NBG Home (CPO)
Alex & Ani(SVP)
C.Wonder (SVP)
Sally Beauty (PRES)
Pure Hockey (EVP)
Green Growth Brands (GM)
Yankee Candle (VP)
May Department Stores (Buyer/DM)
Education
Doctorate Business Administration
MBA Finance + Management
BBA Marketing
DANIELLE JAMISON
Brand Visionary
Creative Muse
Inspired Innovator
Danielle offers Start-up, Specialty, and Big Box Brand and Creative Expertise
•Brand Creation, Development, and Omni Channel Roll Out
•Social, Fashion, and Product Trends
•Product and Packaging Design and Innovation
•Creative Team Leader and Executive Thought Partner
Leadership Positions
Varsity92 (Chief Creative Officer)
Townhouse Collective (President)
NBG Home (VP Design & Creative)
High Times (Brand Creative Director)
Bath and Body Works (Creative Director)
Green Growth Brands (Creative Director)
Victoria’s Secret (Art Director)
Education
Bachler of Fine Art, Majoring in Fashion Design,
Minor in Advertising
• TRUSTED BY INDUSTRY LEADERS
• PROVEN RESULTS
• TRANSFORMATIVE PARTNERSHIPS
• TRUSTED BY INDUSTRY LEADERS • PROVEN RESULTS • TRANSFORMATIVE PARTNERSHIPS
REAL RESULTS, REAL WORDS
Don't just take our word for it. These industry leaders have worked with us throughout our careers and seen firsthand how we transform retail challenges into success stories. Their experiences highlight not just what we do, but how we work—bringing strategy and creativity together with a roll-up-our-sleeves attitude that delivers real results. These are the partnerships that have shaped our approach at Anchor & Arc.
“Tobin and Danielle provide a proven powerhouse team.
Tobin with his abilities to think strategically, create brands and the assortments and pricing architecture to ensure their success. And Danielle with her abilities to bring those brands to life in packaging, visual merchandising, and marketing promotion.
I had the pleasure to launch and build brands with them in a wide variety categories and in brands big and small and recommend them highly!”
Brian Talbot, Vice President - Brand Partnerships at Bath & Body Works
“Tobin is an excellent brand and product creator with strong merchandising expertise. He has objective business judgement, always striving to maximize financial and operational resources for best economic outcome. He is consistently well liked and admired by clients, peers and those who worked with and for him.
Danielle is an equally exceptional creative leader and brand builder whose business skills match seamlessly with Tobin. She works particularly well under intense pressure, while offering more than one solution to vexing brand and creative challenges. Danielle has an established proven record for innovative and successful creative solutions.
Tobin and Danielle work very well together for fast results without haste, imparting calming leadership at the same time. I would engage with them again in the future.”
Fritz Hoefer, President – Global Product Development Firm Fast Innovations